Amazon SEO vs. Google SEO can drastically affect how sellers reach potential buyers. If you’re an Amazon seller hoping to stand out in a crowded marketplace, it helps to understand the difference between optimizing for Amazon’s A10 algorithm and optimizing for Google’s sprawling web search. For more insight, check out this beginner’s guide to Amazon SEO to learn how to optimize your listings effectively.
Why Amazon SEO Heavily Depends on Conversion Rates
Amazon is a purchase-focused search engine. Shoppers typically arrive ready to buy, so the platform’s ranking system prioritizes products that show strong sales momentum. According to a 2025 update from MyAmazonGuy, Amazon’s A10 algorithm heavily weights recent sales velocity, giving a quick boost to items that consistently convert.
Keywords still matter, but Amazon’s system is unique. It focuses on the likelihood of turning casual browsers into customers. Everything from the product title to the bullet points is an opportunity to clarify features, highlight benefits, and target shopper queries.
High-quality images, competitive pricing, and positive customer reviews also help. Products in the first three positions on Amazon can capture up to 64% of clicks, underscoring how top placement triggers more sales over time.
The Role of Google SEO in Broader Organic Visibility
By contrast, Google SEO is a widespread traffic generator that goes beyond direct product searches. People might start with informational queries like “best Bluetooth speakers under $50” before landing on a blog post or review site. That environment means you’ll need backlinks, relevant content, and page speed optimization to climb Google’s results.
While Amazon ranks products primarily by conversion and relevance, Google prioritizes authority and user experience. Pages stuffed with keywords but lacking in substance rarely earn top spots. Instead, thorough content that satisfies a broad range of user intentions can thrive in Google’s algorithm.
It’s still valuable to appear high in Google when potential customers are gathering information off Amazon. A robust presence on both search engines can widen your funnel—enticing people who do open-ended research, as well as those who already intend to buy on Amazon.
Key Differences to Know
User Intent. On Amazon, shoppers often have a transaction in mind. On Google, the search intent can be informational, navigational, or transactional—so your content or product must align with varied needs.
Algorithmic Ranking Factors. Amazon emphasizes sales velocity, customer reviews, pricing, and keyword inclusion. Google looks at page authority, backlink profiles, content depth, and user behavior signals such as dwell time.
Keyword Strategy. Amazon listings frequently use shorter product-related terms. Google does well with long-tail keywords, structured metadata, and semantic variations to match different search queries.
Because Amazon updates rankings based on near-real-time performance, slight changes in price or product availability can shift your position dramatically. Google’s search updates roll out continuously, but major algorithm changes happen less predictably.
Practical Tips for Sellers to Combine Both Approaches
Start by refining product listings for Amazon. Think carefully about relevant keywords, bullet points, and high-resolution images. Consult this beginner’s guide to Amazon SEO if you’re new to optimizing for Amazon’s search system.
Beyond Amazon’s platform, develop blog content around your niche. That content can capture a broader audience through Google, then direct them to your Amazon listings. The synergy between strong external content and optimized Amazon product pages helps you rank in both places.
For Amazon-focused keywords, test them using specialized tools. Consider exploring these proven strategies to elevate your visibility. If you suspect your listing copy could work harder, review bullet points, titles, and backend terms. You might also look at keyword tactics you shouldn’t ignore to refine each element.
Remember that an integrated approach often yields the best results. Draw Google traffic by creating resourceful articles or product guides, and boost your Amazon listing with the right keywords, compelling images, competitive pricing, and outstanding reviews.
FAQ
Does Amazon SEO only apply to private-label sellers?
No. Whether you sell private-label items or wholesale, optimizing your product listings can improve conversions and ranking. The Amazon algorithm scans all listings for keywords and performance data, so any seller can benefit.
How can I track changes on Amazon vs. Google?
Many tools offer rank-tracking features specifically designed for each search engine. For Amazon, watch listing performance and conversion rates daily. For Google, track domain authority, page speed, and metrics like click-through rates over time.
Is off-Amazon backlink building relevant for Amazon SEO?
While Amazon doesn’t factor external backlinks into its algorithm like Google does, outside links can drive traffic and sales that indirectly affect your listing. More traffic can lead to more conversions, which helps on Amazon.
Bottom Line
Amazon’s algorithm zeroes in on immediate sales data, whereas Google’s focuses on broader content quality and authority. Merging these strategies expands your reach to capture ready-to-buy Amazon shoppers and curious Google searchers. If you’re looking for an all-in-one solution to research product potential, you might find helpful insights in which Amazon tool is the best value for money. By thoughtfully balancing both Amazon and Google SEO, you can position your products for a bigger audience and maximize overall sales.
References
MyAmazonGuy. (2025). Amazon SEO in 2025. Retrieved from https://myamazonguy.com/press/amazon-seo-in-2025/
Amazon SEO Consultant. (2025). Amazon SEO vs. Google SEO: The key differences between Amazon rankings & Google rankings. Retrieved from https://amazonseoconsultant.com/amazon-seo-vs-google-seo-the-key-differences-between-amazon-rankings-amp-google-rankings/
SellerInteractive. (2022). Amazon SEO vs. Google SEO. Retrieved from https://sellerinteractive.com/blog/amazon-seo-vs-google-seo/