free Amazon FBA tools can be a game-changer if you’re a new seller looking to keep costs down and boost profit potential. One report shows that 89% of Amazon sellers use FBA for at least some of their products, demonstrating how vital this model is for getting items in front of eager shoppers [2]. Meanwhile, AI-powered product research tools have seen a 43% rise in adoption among emerging sellers in 2025, illustrating the growing demand for easy-to-use resources [1].
If you’re feeling overwhelmed by technology options, check out these best free tools for new Amazon sellers for additional insights. Whether you want better product ideas or a smarter approach to pricing, the right free software can help you stand out from the crowd.
Why Free Amazon FBA Tools Matter
Free software gives beginners room to experiment without heavy upfront costs. Many new sellers have limited budgets and need help finding profitable items, managing stock, and staying competitive on price.
While advanced platforms typically charge monthly or annual fees, free tools can still deliver valuable features. According to data on new FBA entrants, even basic solutions can yield a 36.2% increase in Buy Box win rate when compared to no automation at all [3]. That can lead to more visibility and a noticeable lift in sales.
Keep in mind that these options might have restrictions on daily use, or they might offer fewer bells and whistles than paid services. Even so, they’re effective stepping stones that let you test strategies, learn the ropes, and maintain a stable profit margin.
What to Consider Before You Start
Think about your core needs first. Do you require product research? Inventory alerts? A cost calculator? Identify your most pressing issues to pinpoint the right solutions.
Also consider task efficiency. Most free platforms can handle only a portion of your workflow. You might use one tool for keyword research and another for pricing data. If you want a single location for everything, weigh whether combining different free services is worth the complexity.
Additionally, explore how each tool updates information. Some rely on stored data, while others pull real-time inputs from Amazon. Spotting accurate sales forecasts or up-to-date fees can make or break your strategy—especially when you’re tight on capital.
10 Free Amazon FBA Tools (And How They Compare)
Below are 10 free solutions that help new FBA merchants with everything from product discovery to pricing insights. Each tool has its own focus, but they share a common goal: maximizing profits without a steep software bill.
1. Analyzer.Tools (Windows Trial)
Key Features: Bulk product analysis, profit calculation, and up to 58 critical data points related to fees, ROI, and shipping. It provides short-term free passes for the Windows version, letting you run real-world tests without any upfront commitment.
Why It’s Great for New Sellers: If you need a strong analysis engine but aren’t ready for a paid plan, this is a good place to start. An added perk is the ability to evaluate both FBA and Merchant Fulfilled costs side by side.
Compare With Others: Unlike Helium 10’s free version, Analyzer.Tools focuses more on bulk calculations and data points rather than listing optimization alone. It’s a practical solution if you’re sourcing dozens—or hundreds—of potential items at once.
2. Amazon FBA Revenue Calculator
Key Features: Estimated fees for fulfillment, storage, and referral. You enter product details or an ASIN, and the tool projects the final revenue. It’s provided directly by Amazon, so there’s no external subscription.
Why It’s Great for New Sellers: It spells out your likely Amazon costs so you can spot hidden fees before committing to an item. That transparency is vital when juggling a tight budget.
Compare With Others: Tools like AMZScout or SellerApp deliver deeper intelligence on multiple metrics, but Amazon’s FBA Revenue Calculator quickly provides an overview. This is still a top pick if you need immediate, at-a-glance data.
3. Keepa
Key Features: Offers visual price-tracking charts, historical data on sales rank, and lightning-deal alerts. The free browser extension helps you investigate fluctuations in product performance over time.
Why It’s Great for New Sellers: It’s a reliable way to understand whether a product has stable sales, huge seasonal swings, or frequent price drops. Early awareness of these patterns can save you from stocking a slow seller.
Compare With Others: Similar to CamelCamelCamel, but Keepa stands out with more robust graph overlays and notifications. If you want quick insights into historical price trends, Keepa excels at presenting that data clearly.
4. Helium 10 (Free Plan)
Key Features: Its free version includes a Chrome extension for quick product research, limited keyword insights, and a profitability calculator. You can upgrade for more advanced modules down the road.
Why It’s Great for New Sellers: It gives you a taste of integrated research, listing optimization, and sales estimates without spending a dime. Perfect for testing Helium 10’s interface before deciding on a paid subscription.
Compare With Others: Compared to other free product research tools that focus on niche discovery, Helium 10’s free tier tries to do a bit of everything. The trade-off is daily usage caps on important metrics.
5. Jungle Scout (Limited Free Resources)
Key Features: Jungle Scout offers free sales estimators and niche overviews through occasional promotions. You can also find a free estimator on their website to gauge monthly sales volume from a product’s Best Sellers Rank.
Why It’s Great for New Sellers: It’s a well-known brand trusted by a wide range of Amazon merchants. Even their pared-down tools offer a snapshot of market potential.
Compare With Others: Unlike Keepa, Jungle Scout focuses more on validating potential monthly sales. If the primary question is “How many units might I sell?” Jungle Scout’s free resources do a decent job.
6. Sonar by Sellics
Key Features: Provides tens of millions of Amazon-specific keywords, along with search volume estimates. It’s entirely free to use, with new keywords updated regularly.
Why It’s Great for New Sellers: If you’re optimizing listings on a limited budget, Sonar helps identify critical terms you might miss. This approach can boost your rank without investing in pricey software.
Compare With Others: Sonar and Helium 10’s free plan both offer basic keyword data, but Sonar specifically zeroes in on Amazon search terms. It stands out for its single-minded focus on relevant phrases.
7. AMZScout (Chrome Extension)
Key Features: Shows real-time data on a product’s approximate sales volume, competition level, and potential profit range. The free Chrome extension is enough to get started.
Why It’s Great for New Sellers: If you want immediate clarity on whether an item could be profitable, AMZScout offers a quick snapshot. You can then refine your choices without guessing.
Compare With Others: Some might compare it to Helium 10’s or Jungle Scout’s extensions. While AMZScout’s free version is somewhat basic, it’s still less restrictive in daily usage than certain competing freebies.
8. SellerApp (Free Account)
Key Features: Listing quality checks, keyword scouts, and real-time data on competitor products. The free tier is limited but covers the basics of product research and listing optimization.
Why It’s Great for New Sellers: You can do everything inside one interface: from discovering new niches to monitoring a product’s performance. This helps newcomers avoid juggling multiple separate tools.
Compare With Others: Much like Helium 10, SellerApp tries to be an all-in-one. Its free version is narrower in scope, but it tracks more competitor analytics than many other no-cost options.
9. Amazon Restock Inventory Tool
Key Features: Amazon itself offers restock suggestions, factoring in historical sales velocity and seasonal demand. It alerts you when a product might be nearing a critical low in stock.
Why It’s Great for New Sellers: Inventory miscalculations can be brutal. Stockouts slash momentum, while excess stock inflates fees. This tool helps you guess reorder timing, reducing the risk of major cost surges.
Compare With Others: Unlike third-party inventory managers, you won’t get advanced forecasting or multiple marketplace integration. However, it’s free, data-driven, and fully inside Seller Central—making it a good immediate resource.
10. Amazon’s “Request a Review” Feature
Key Features: Within Seller Central, you can manually request feedback from recent buyers. It sends an official Amazon-branded email, boosting the odds of gathering more reviews.
Why It’s Great for New Sellers: More positive reviews lead to higher search visibility and buyer trust. This feature automates part of that outreach and keeps you in line with Amazon’s communication guidelines.
Compare With Others: Tools like FeedbackExpress or SellerApp may offer deeper automation. Still, Amazon’s built-in option is free, effective, and accessible to every new seller.
Extra Tips for Using Free Tools
Start simple. Don’t overwhelm yourself with too many apps at once. Choose the ones that fill your most urgent gaps—and switch or upgrade gradually.
Combine data from different sources. Use an FBA calculator and a price-history extension together. The more angles you see, the clearer your decisions become.
If you outgrow a free plan, consider budget-friendly upgrades. Some paid tiers add crucial features like full automation or historical data over longer periods. That can pay for itself if it yields better picks or helps you fine-tune your pricing.
Wrapping Up
Free solutions can help you pinpoint hot items, refine price points, and track sales trends before you invest in paid services. This approach puts you on a steady path without running the risk of blowing your budget too early. If you’d like more guidance on picking overlooked niches and analyzing competition, head over to our discussion on discovering profitable Amazon FBA niche ideas. Small steps in research, optimization, and review management will move you toward reliable profits, even if you’re launching on a shoestring.
Whether you plan to keep using free apps or eventually jump to a paid suite, each tool mentioned here can boost your margins when used thoughtfully. Keep exploring, measure results, and enjoy watching your Amazon ambitions take shape.
References
Ecomclips.com. (2025). What will 2025 be like for Amazon FBA sellers? Retrieved from https://ecomclips.com/blog/what-will-2025-be-like-for-amazon-fba-sellers/
Jungle Scout. (2023). State of the Amazon seller report. Retrieved from https://www.junglescout.com/
OABeans.com. (2023). Amazon sellers statistics. Retrieved from https://oabeans.com/amazon-sellers-statistics/